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  3. Study Set
    Foundations of Marketing Study Set 2
  4. Exam
    Exam 5: Market Segmentation, Targeting and Positioning
  5. Question
    Who Initiated Mass Customization
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Who Initiated Mass Customization

Question 5

Question 5

Multiple Choice

Who initiated mass customization?


A) Irish companies
B) British companies
C) French companies
D) Japanese companies

Correct Answer:

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