Multiple Choice
What is the purpose of segmentation?
A) To identify differences in behaviour that has implications for marketing decisions
B) To identify the most profitable consumer segments
C) To target segments that are not targeted by competitors
D) To target segments which match our product/ service attributes
Correct Answer:
Verified
Correct Answer:
Verified
Q5: Who initiated mass customization?<br>A)Irish companies<br>B)British companies<br>C)French companies<br>D)Japanese
Q6: Which of the following is a major
Q7: Which of the following is a benefit
Q8: Marketing efforts to target children has been
Q9: Target marketing is the act of designing
Q11: Social class is used for which of
Q12: ACORN, a segmentation analysis technique, stands for
Q13: Which of the following is a prerequisite
Q14: Why, in some cases, is repositioning required?<br>A)Due
Q15: Analysis of biographic data allows supermarkets to