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    Exam 18: Advertising Sales Promotion and Public Relations
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    An Ad That Features Attractive Models Promoting Products for a Brand
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An Ad That Features Attractive Models Promoting Products for a Brand

Question 354

Question 354

Multiple Choice

An ad that features attractive models promoting products for a brand such as Old Spice, is using


A) a rhetorical appeal.
B) a sex appeal.
C) a humorous appeal.
D) an appeal to self-esteem.
E) a fear appeal.

Correct Answer:

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