Advertising Agencies That Specialize in One Aspect of the Advertising

Multiple Choice

Advertising agencies that specialize in one aspect of the advertising process such as providing creative services to develop the advertising copy, buying previously unpurchased media (media agencies) , or providing Internet services (Internet agencies) are referred to as

A) full-service agencies.
B) in-house agencies.
C) modified-service agencies.
D) promotional firms.
E) limited-service agencies.