Multiple Choice
All of the following statements are true about the changing aspects of television as an advertising medium except
A) infomercials are increasingly popular because the slow economy has reduced the average cost of a 30-minute block of television time.
B) many advertisers are now choosing less expensive "spot" ads, which run between programs, or 15-second ads, rather than the traditional 30- or 60-second lengths.
C) industry experts predicted that more than 1 million 3-D televisions would be sold by 2016.
D) viewers are increasingly time-shifting their viewing habits with DVRs, DVDs, and subscription services such as Netflix.
E) there are many opportunities for out-of-home TV viewing as televisions can be seen in many bars, hotels, offices, airports, and on college campuses.
Correct Answer:

Verified
Correct Answer:
Verified
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