A Skimming Pricing Policy Is Likely to Be Most Effective

Multiple Choice

A skimming pricing policy is likely to be most effective when

A) consumers perceive your product to be similar to other products on the market.
B) a lower price will significantly lower fixed costs.
C) customers interpret the high price as signifying high quality.
D) consumers tend to be price-sensitive.
E) it is easier to set measurable sales unit goals.