When a Firm Produces Only a Single Product or Service

Multiple Choice

When a firm produces only a single product or service and attempts to sell it to two or more market segments, it avoids

A) the extra cost of developing and producing additional versions of the product.
B) creating a customer service gap.
C) indirect distribution and logistics problems.
D) restructuring the firm's strategic planning.
E) amortization costs of product enhancements.