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    Exam 8: Marketing Research: From Customer Insights to Actions
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    If a Researcher Is Using a "People Meter," Which Type
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If a Researcher Is Using a "People Meter," Which Type

Question 277

Question 277

Multiple Choice

If a researcher is using a "people meter," which type of data is this likely to be?


A) questionnaire data
B) mined data
C) internal secondary data
D) external secondary data
E) observational data

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