Based on __________, the Campbell Soup Co

Multiple Choice

Based on __________, the Campbell Soup Co. changed the labels of most of its soup cans.

A) external secondary data, an article in the Journal of Consumer Behavior on ethnographic research
B) social media Facebook comments and Twitter tweets analysis
C) internal secondary data, sales reports on soup sales by flavor and package type (can or microwave bowl)
D) neuromarketing studies
E) online/e-mail questionnaires