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What Is the Salesperson Attempting to Do When He/she Provides

Question 1

Multiple Choice

What is the salesperson attempting to do when he/she provides a brief summary of his/her company's relative strengths in the marketplace?


A) explaining how the FAB formula is used by his/her company
B) explaining his/her company's "short cycle"
C) explaining his/her company' competitive advantage
D) explaining the cost advantages of his/her product
E) none of these choices are correct

Correct Answer:

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