What Should Be Included in a Marketing Plan for a Retailer

Multiple Choice

What should be included in a marketing plan for a retailer that is buying a new inventory system?

A) the business proposition
B) the SELL sequence
C) how the inventory system can be most effectively used with existing equipment
D) how to dispose of the inventory system equipment that is being replaced by the new system
E) how the buyer can determine that the inventory system needs to be replaced with a newer system