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Wine Spectator Is a Magazine That Targets People Who Appreciate

Question 171

Multiple Choice

Wine Spectator is a magazine that targets people who appreciate good wine and food.However,the discriminating reader of this magazine is also interested in travel and health,so the magazine features travel and health-related stories.This publication relies on _____ variables to identify its target market.


A) psychographic
B) demographic
C) usage rate
D) geodemographic
E) family life cycle

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