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    Exam 9: Segmentation, Targeting, and Positioning
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    The Phrase "Birds of a Feather Flock Together" Captures the Idea
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The Phrase "Birds of a Feather Flock Together" Captures the Idea

Question 64

Question 64

Multiple Choice

The phrase "birds of a feather flock together" captures the idea of ________ segmentation.


A) geodemographic
B) benefit
C) psychographic
D) loyalty
E) geographic

Correct Answer:

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