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The Manager of Plantation River Country Club Wanted Members of the Very

Question 125

Multiple Choice

The manager of Plantation River Country Club wanted members of the very upscale club to use the bar and dining facilities more frequently.He offered a two-for-one "happy hour" special but few members showed up.The manager did not have a grasp of what would make his target market


A) substantial.
B) responsive.
C) identifiable.
D) reachable.
E) quantifiable.

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