Multiple Choice
When Jim attempted to persuade the executive board to allow his team to handle the market research,he mentioned the team's record on past successes with similar projects.By mentioning the team's record,Jim was trying to improve his effectiveness by:
A) establishing credibility.
B) framing for common ground.
C) using the social proof principle.
D) using the reciprocity/obligation approach.
Correct Answer:

Verified
Correct Answer:
Verified
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