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    Exam 7: Segmentation, Targeting, and Positioning
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    Firms Will Often Use a _________ Segmentation Strategy When They
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Firms Will Often Use a _________ Segmentation Strategy When They

Question 64

Question 64

Short Answer

Firms will often use a _________ segmentation strategy when they want to capitalize on the financial savings of global segmentation but still adjust for local customs and culture.

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