Short Answer
Firms will often use a _________ segmentation strategy when they want to capitalize on the financial savings of global segmentation but still adjust for local customs and culture.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q59: A firm that uses a price-quality relationship
Q60: The science of using psychology, demographics, and
Q61: Marketers concerned about strategic fit when selecting
Q62: The second step in deciding how to
Q63: Market _ are the relatively homogenous groups
Q65: An advantage to using a perceptual map
Q66: As it pertains to international segmentation, global
Q67: Which international segmentation base usually results in
Q68: As it relates to marketing, segmenting and
Q69: Which is considered to be a behavioral