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Allison Is Trying to Determine How Much to Allocate for Advertising

Question 71

Multiple Choice

Allison is trying to determine how much to allocate for advertising and how much to allocate for promotions during the next year.Which implementation decision is Allison making? 


A)  mixing elements 
B)  creating messages 
C)  selecting media 
D)  establishing momentum 
E)  targeting

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