Multiple Choice
Which of the following is true regarding the source attribute of credibility?
A) Credibility and attractiveness are basically different labels for the same concept.
B) A credible source influences receivers' attitudes through a process of identification.
C) There are two important properties of endorser credibility-expertise and attractiveness.
D) There are two important properties of endorser credibility-expertise and trustworthiness.
E) There are three important subcomponents of credibility-attractiveness, respect, and similarity.
Correct Answer:
Verified
Correct Answer:
Verified
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