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    Exam 11: Endorsers and Message Appeals in Advertising
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    A Performer's _____ Is That Person's Popularity Percentage Divided by the Familiarity
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A Performer's _____ Is That Person's Popularity Percentage Divided by the Familiarity

Question 6

Question 6

Multiple Choice

A performer's _____ is that person's popularity percentage divided by the familiarity percentage.


A)  Q score 
B)  popularity index 
C)  credibility rating 
D)  attractiveness rating 
E)  celebrity score

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