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    Retailing Management Study Set 2
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    Exam 14: Building Customer Loyalty: Customer Relationship Management and Service Strategies
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    The Difference Between the Service Promised and the Service Actually
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The Difference Between the Service Promised and the Service Actually

Question 19

Question 19

Multiple Choice

The difference between the service promised and the service actually delivered is the __________ gap.


A) performance
B) delivery
C) research
D) communication
E) knowledge

Correct Answer:

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