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    Retailing Management Study Set 3
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    Exam 14: Building Customer Loyalty: Customer Relationship Management and Service Strategies
  5. Question
    How Do Catalogue Retailers and Direct Marketers Develop a Scheme
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How Do Catalogue Retailers and Direct Marketers Develop a Scheme

Question 57

Question 57

Essay

How do catalogue retailers and direct marketers develop a scheme for segmenting customers?

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These retailers use a RFM (rec...

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