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    Retailing Management Study Set 3
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    Exam 14: Building Customer Loyalty: Customer Relationship Management and Service Strategies
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    What Is Wrong with the Following Service Goal, "All Customers
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What Is Wrong with the Following Service Goal, "All Customers

Question 71

Question 71

Essay

What is wrong with the following service goal, "All customers should leave the store with a positive feeling about the store, its merchandise, and its employees."

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The objective is not...

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