Multiple Choice
Which of the following are the two general forms of message research?
A) primary and secondary
B) valid and reliable
C) pretesting and posttesting
D) formal and informal
E) qualitative and quantitative
Correct Answer:
Verified
Correct Answer:
Verified
Q33: Which medium does Starch testing service measure? <br>A) television <br>B) radio <br>C) magazines <br>D) newspapers <br>E) outdoor
Q34: A basic assumption of the Starch procedure
Q35: Posttesting with tracking studies would be conducted
Q36: At which stage of development can ad
Q37: A good copy testing system provides a
Q39: Two general forms of ad research are
Q40: When using a pupillometer,a response of a
Q41: Recognition taps a more superficial level of
Q42: A good copy testing system is one
Q43: The Starch Adnorm Index compares an advertisement's