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A Stimulus-Response Presentation Refers to

Question 9

Multiple Choice

A stimulus-response presentation refers to


A) a need-satisfaction presentation format that focuses on problem identification, where the salesperson serves as an expert on problem recognition and resolution.
B) a presentation format that consist of information that must be provided in an accurate, thorough, and step-by-step manner to inform the prospect.
C) a selling format which assumes that given the appropriate stimulus by a salesperson, the prospect will buy.
D) a selling format that involves adjusting the presentation to fit the selling situation, such as knowing when to offer solutions and when to ask for more information.
E) a presentation format that emphasizes probing and listening by the salesperson to identify needs and interests of prospective buyers.

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