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FIGURE 17-1 -When a Frito-Lay Salesperson, Such as the One Shown Above

Question 8

Multiple Choice

FIGURE 17-1 FIGURE 17-1 -When a Frito-Lay salesperson, such as the one shown above in Figure 17-1, takes an inventory of Doritos chips to ensure that the snacks are in adequate supply on retailers' shelves, what form of buying decision does the manager engage in? A) new buy B) modified rebuy C) straight rebuy D) team rebuy E) need rebuy
-When a Frito-Lay salesperson, such as the one shown above in Figure 17-1, takes an inventory of Doritos chips to ensure that the snacks are in adequate supply on retailers' shelves, what form of buying decision does the manager engage in?


A) new buy
B) modified rebuy
C) straight rebuy
D) team rebuy
E) need rebuy

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