Multiple Choice
One of the advantages associated with radio as an advertising medium is that it
A) has a long exposure time.
B) allows ads to be placed quickly.
C) has a perishable message.
D) has an unlimited amount of advertising time available.
E) is relatively simple to convey complex messages.
Correct Answer:

Verified
Correct Answer:
Verified
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Q318: FIGURE 16-5 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 16-5
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