Multiple Choice
A Nabisco display in the grocery store is designed to maximize the consumer's attention to lunch box and after-school snacks and to provide storage for the products.It is usually placed in a high-traffic area of the store.This type of sales promotion is referred to as _________.
A) a deal
B) a sample
C) a premium
D) a point-of-purchase display
E) a free standing insert
Correct Answer:
Verified
Correct Answer:
Verified
Q267: Tests conducted before an advertisement is placed
Q268: Sales promotions that require participants to submit
Q269: Method of obtaining nonpersonal presentation of an
Q270: FIGURE 16-5 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 16-5
Q271: Full-service advertising agency refers to<br>A)an advertising agency
Q273: The key objective of a pioneering ad
Q274: One of the advantages associated with television
Q275: One disadvantage of using magazines as an
Q276: Buyer turnover refers to<br>A)the amount of time
Q277: One of the most common measures in