One Disadvantage of Using the Internet as an Advertising Medium

Multiple Choice

One disadvantage of using the Internet as an advertising medium is

A) it is almost impossible to segment markets.
B) it is difficult to translate messages into foreign texts.
C) the medium is new so effectiveness is still uncertain.
D) it often creates more traffic than a firm can actually handle.
E) although the Internet is open 24/7, most firms are not.