Multiple Choice
One of the advantages associated with television as an advertising medium is that it
A) is a low-cost medium.
B) has a short exposure time.
C) can reach extremely large audiences.
D) can be used to convey complex messages.
E) has an unlimited amount of advertising time available.
Correct Answer:
Verified
Correct Answer:
Verified
Q47: A sales promotion in which the consumer
Q48: One of the disadvantages associated with radio
Q49: Much of Google's success is based on
Q50: Bebe is a contemporary women's clothing store.When
Q51: One disadvantage of using the Internet as
Q52: The first 3-D advertisements were 30-second spots
Q54: In planning and obtaining publicity, a frequently
Q55: A sales promotion designed to encourage and
Q56: Directed to ultimate consumers, consumer-oriented sales promotions,
Q57: Showing ad copy to a panel of