Multiple Choice
One advantage of using the Internet as an advertising medium is
A) there is no need to segment markets.
B) it has video and audio capabilities similar to television.
C) there are no real costs except computers used for initial encoding.
D) it is relatively simple to run national online campaign across multiple sites.
E) messages are automatically translated into multiple languages.
Correct Answer:

Verified
Correct Answer:
Verified
Q229: Which of the following statements describes a
Q318: FIGURE 16-5 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 16-5
Q319: training of distributor's salesforces.<br>A)reminder advertising<br>B)cooperative advertising<br>C)pioneering advertising<br>D)competitive
Q320: One of the advantages associated with radio
Q321: FIGURE 16-10 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 16-10
Q323: Many companies are now opting for commercial
Q325: A trade promotion where the manufacturer gives
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Q327: The average number of times a person
Q328: A discount on each case of goods