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    Marketing the Core Study Set 2
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    Exam 16: Advertising, Sales Promotion, and Public Relations
  5. Question
    FIGURE 16-10 -What Is a Product Placement (Like the 7-Eleven "Kwik-E-Mart") Shown
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FIGURE 16-10 -What Is a Product Placement (Like the 7-Eleven "Kwik-E-Mart") Shown

Question 321

Question 321

Essay

FIGURE 16-10 FIGURE 16-10   -What is a product placement (like the 7-Eleven  Kwik-E-Mart ) shown in Figure 16-10 above? Discuss two reasons why firms use them.
-What is a product placement (like the 7-Eleven "Kwik-E-Mart") shown in Figure 16-10 above? Discuss two reasons why firms use them.

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Product placement involves the use of a ...

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