Multiple Choice
Method of obtaining nonpersonal presentation of an organization, product, or service without direct cost, such as news releases, news conferences, and public service announcements, are referred to as
A) market-oriented promotions.
B) promotional tools.
C) public promotions.
D) free advertising.
E) publicity tools.
Correct Answer:
Verified
Correct Answer:
Verified
Q264: Taco Bell introduced its new low-fat Border
Q265: Because advertising is expensive, marketers want to
Q266: Trice Jewelers is a high-end independent jeweler
Q267: Tests conducted before an advertisement is placed
Q268: Sales promotions that require participants to submit
Q270: FIGURE 16-5 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 16-5
Q271: Full-service advertising agency refers to<br>A)an advertising agency
Q272: A Nabisco display in the grocery store
Q273: The key objective of a pioneering ad
Q274: One of the advantages associated with television