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    Exam 11: Managing Successful Products, Services, and Brands
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    The Make a Wish Foundation Brand Name Is Especially Effective
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The Make a Wish Foundation Brand Name Is Especially Effective

Question 302

Question 302

Multiple Choice

The Make a Wish Foundation brand name is especially effective because it


A) is easy to spell and pronounce.
B) contain no hidden meanings.
C) suggests the product benefits.
D) suggests a hint of moral obligation.
E) conjures up birthday parties.

Correct Answer:

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