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    Exam 11: Managing Successful Products, Services, and Brands
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    The Philadelphia Phillies Uses the Phanatic to Help the Fans
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The Philadelphia Phillies Uses the Phanatic to Help the Fans

Question 303

Question 303

Multiple Choice

The Philadelphia Phillies uses the Phanatic to help the fans evaluate their experience, since a ball game experience is


A) intangible.
B) inseparable.
C) inventory.
D) inconsistent.
E) imperfect.

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