Brand Extensions Require

Multiple Choice

Brand extensions require

A) manufacturing a product under a new name that consumers will view as an entirely new product line.
B) manufacturing a new product with the same brand name for a new market segment in the same product class so consumers will view it as a logical addition to the original product line.
C) manufacturing accessory products such as Barbie clothes for Barbie Dolls.
D) licensing another firm to manufacture modified versions of the original products.
E) applying the current brand name to enter a completely different product class.