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    Exam 11: Managing Successful Products, Services, and Brands
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    A(n) __________ Product Is One for Which Requires Little Learning
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A(n) __________ Product Is One for Which Requires Little Learning

Question 58

Question 58

Multiple Choice

A(n) __________ product is one for which requires little learning by the consumer, and the benefits of the purchase are readily understood.


A) high-learning
B) low-learning
C) fashion
D) fad
E) substitute

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