Introduced by Procter & Gamble in 1928, and Used by Such

Multiple Choice

Introduced by Procter & Gamble in 1928, and used by such consumer goods firms as General Foods and PepsiCo and by industrial firms such as Intel and Hewlett-Packard, the product manager manages the marketing efforts for

A) all of the corporation's products or brands.
B) diverse assortment of varied products or brands.
C) all existing products through the stages of the life cycle.
D) those aspects of products or brands that require close fiscal scrutiny.
E) a close-knit family of products or brands.