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Compared with the Multiproduct Strategy, Advertising and Promotion Costs Tend

Question 96

Multiple Choice

Compared with the multiproduct strategy, advertising and promotion costs tend to be higher with _________ because the company must generate awareness among consumers and retailers for each new brand name without the benefit of any previous impressions.


A) trademarked branding
B) private branding
C) multibranding
D) multiproduct branding
E) mixed branding

Correct Answer:

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