Equipment-Based Services Do Not Have the Marketing Concerns of Inconsistency

Multiple Choice

Equipment-based services do not have the marketing concerns of inconsistency because

A) equipment comes with warranties.
B) equipment can be easily serviced if something goes wrong.
C) employees do not have direct contact when providing the service to consumers.
D) equipment-based services generally deal more with industrial firms and fewer ultimate consumers.
E) equipment-based services are not really services at all but highly specialized products.