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    Marketing the Core Study Set 2
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    Exam 10: Developing New Products and Services
  5. Question
    A Full-Scale Operating Model of the Product Under Development Is
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A Full-Scale Operating Model of the Product Under Development Is

Question 191

Question 191

Multiple Choice

A full-scale operating model of the product under development is referred to as a(n)


A) operating model.
B) archetype.
C) prototype.
D) initial product.
E) sample product.

Correct Answer:

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