Marketing Dashboards Are Useful in Measuring Actual Market Performance Versus

Multiple Choice

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning.Once areas of shortfalls are identified, the first step market research would take would be to determine _________.

A) how to change the promotional strategy
B) whether the problem is internal or external
C) whether to drop the failing product or market, or keep it
D) how much they are willing to spend to correct the problem
E) if the numbers and processes they are using for evaluation are accurate