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New Flavors Like Lemon-Lime, Crystal Mint, and Mint Mojito Helped

Question 30

Multiple Choice

New flavors like lemon-lime, crystal mint, and mint mojito helped the Wm.Wrigley Jr.Co.add to its profitability.These new flavors of gum are which type of innovation?


A) continuous innovation
B) dynamically continuous innovation
C) discontinuous innovation
D) insignificant innovation
E) interruptive innovation

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