Microsoft, Introduced Its Zune Player a Few Years After Apple

Multiple Choice

Microsoft, introduced its Zune player a few years after Apple launched its iPod and other competitors offered new MP3 players.The primary reason for the product's failure to meet expectations was due in great part to

A) bad timing.
B) not satisfying customer needs on critical factors.
C) poor product quality.
D) an insignificant point of difference.
E) incomplete market and product protocol.