The New-Product Process Refers to

Multiple Choice

The new-product process refers to

A) the informal process of "brain storming" ideas at a marketing meeting.
B) the process of presenting cross-functional teams with a written product concept statement and asking them to respond to it in writing.
C) the seven stages an organization goes through to identify business opportunities and convert them to a salable product or service.
D) the six stages an organization goes through from idea generation to commercialization.
E) a formalized protocol for new-product development that begins at the corporate level and ends at the corporate level.