One Major Organizational Problem Is the Failure to Learn from Past

Multiple Choice

One major organizational problem is the failure to learn from past mistakes.The easiest lessons learned are from "intelligent failures." Intelligent failures are

A) unintentional actions that ironically have positive outcomes.
B) mistakes that can be hidden from the consumer with minor adjustments such as printing new labels.
C) mistakes that occur early in the process so they are less expensive and provide immediate understanding of the customers' true needs and wants.
D) mistakes that occur in a product designated for one market that can become product benefits to a different market with little or no additional marketing actions required.
E) mistakes that result in the phrase "I knew that," implying that an action was intentional when it actually was not, and still defending that action even though it is not working.