The Zappos.com Segmentation Strategy Is Based on

Multiple Choice

The Zappos.com segmentation strategy is based on

A) offering the absolute best selection of shoes and the absolute best service.
B) designing shoes for every type of occasion.
C) dividing all their customers into two distinct segments: people shopping for low price and people shopping for style.
D) offering the best selection of shoes through every possible channel of distribution.
E) maintaining the simplest method of price points to make the purchase process as simple as possible for its customers.