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Chip-N-Dough Cookie Co

Question 123

Multiple Choice

Chip-N-Dough Cookie Co.in Santa Ana, CA sells organic cookies to corporate customers in tins with the customer's corporate logo printed on it.The largest order has been for 15,000 tins or 360,000 cookies.This is an example of


A) family branding.
B) mass customization.
C) synergistic marketing.
D) market melding.
E) specialty customization.

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