In the United States, the Harry Potter Series of Books

Multiple Choice

In the United States, the Harry Potter series of books were often at the top of The New York Times fiction best-seller list.These books have been marketed to preteen, teen, and adult readers around the world.Scholastic, the publisher of the Harry Potter books, is using which of the following segmentation strategies?

A) multiple products with multiple market segments
B) one product with multiple channels of distribution
C) one product with multiple market segments
D) one product with changes based on customer behavior
E) multiple products with multiple segments