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The State of Alabama Board of Tourism Ran a Series

Question 10

Multiple Choice

The State of Alabama Board of Tourism ran a series of ads showing traditional families enjoying various attractions in the state.Since the apparent target of these ads is traditional families, it appears the State of Alabama Board of Tourism has segmented the market using __________ variables.


A) regional
B) demographic
C) socioeconomic
D) geographic
E) psychographic

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