Motts Applesauce Used an Advertising Campaign to Change the Way

Multiple Choice

Motts Applesauce used an advertising campaign to change the way consumers thought about applesauce from a dinnertime side dish to a replacement for cooking oil in baking.The advertising message was that using applesauce in baking cuts calories and also makes the resulting baked good healthier.Motts was using a __________ strategy.

A) perceptual mapping
B) product positioning
C) product differentiation
D) repositioning
E) psychographics